We hope you’ve had time to read “Software Vendors: The Shift to SaaS,” a Forrester Consulting study commissioned by cleverbridge. If not, download the free study now and be sure to check out our previous blog post discussing the reasons SaaS may be right for your business.
To help you decide if now is the time to move toward SaaS, we talked to Forrester Principal Analyst Brian Walker about the key findings of the study. We asked him the important questions about what software vendors need to know in order to make the transition.
Listen to the podcast to learn more about:
- The benefits SaaS can bring to your business portfolio including faster implementation times, continuous upgrades, and support for changing business processes
- How others who have switched to SaaS have reaped significant rewards, the most considerable being a steady, predictable cash flow
- Proven strategies to navigate the barriers to entering the SaaS market
- The type of investments necessary to succeed, the commitment to SaaS goes beyond pure technology
Don’t miss the Road to SaaS-ification webinar on Wednesday, July 13, during which Brian will lead a one-hour discussion for B2B and B2C software industry professionals interested in SaaS. He’ll dig deeper into the “The Shift to SaaS” study and answer your questions regarding this report.
We think you’ll find the research and conclusions of this report extremely valuable in devising your market strategy for selling B2B software products in this evolving market. We would love your feedback and insight on this developing topic. Please feel free to post comments below!
Filed under B2B, B2C, cleverbridge, Forrester, podcast, SaaS
Everywhere you look these days, there’s an article about Software-as-a-Service (SaaS). That’s because the market is booming – Forrester Research reports that the market for SaaS will grow from 7 percent of the $354 billion software market in 2010 to 17 percent of the $476 billion software market by 2013. By any measure, this is an impressive increase!
SaaS also implies a change in business model from single-licensed software purchases to subscription software service that likely results in more revenue for companies who succeed in the market. Of course, those who grasp the SaaS opportunity now are in the best position to thrive.
All software categories, however, are not equally set up for SaaS success. Categories such as sales force automation have seen great upheaval in the last 10 years by SaaS-delivered products like Salesforce.com and SugarCRM. Other categories such as banking and operating systems have not seen (nor likely will see) much SaaS penetration at all. In some cases, data security or laws prevent organizations from effectively moving data to the cloud and avert the success of SaaS.
If your products are conducive to SaaS, now is the time to get on the SaaS wagon. Don’t leave time or space for competitors to move in – Establish your SaaS strategy now!
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Filed under B2B, B2C, cleverbridge, Forrester, SaaS
We know you want your e-mails to reach every single person on your huge, ever expanding e-mail list. By paying less attention to size and more attention to detail, your e-mail campaigns will be more successful than ever.
Marketers have a difficult time proving the ROI of their efforts in general. When it comes to e-mail marketing, focusing on the wrong performance metrics (such as list size) can be detrimental to your program and your budget.
Marketers continually lose potential revenue by placing too much focus on growing e-mail lists. In the beginning of a marketing campaign push, list growth can happen very quickly, as much as 5 percent per month or more due to sweepstakes, free trials, product announcements and newsletters. As buzz dies down, the lists stabilize and marketers are in awe of the huge list they’ve built, but forget to cultivate their lists. With growing lists come growing responsibility!
CEOs and executive management put emphasis on absolute list size without taking into consideration the harm that comes from putting the focus on quantity instead quality. So you’re sending e-mails to a great big list, but you are sacrificing your e-mail reputation and increasing your costs in the process!
Analyze your e-mail performance metrics
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Filed under E-mail marketing
