We live in a world where mountains of information, relevant to improving our lives and businesses, are at our fingertips. But time is fleeting, resources are limited and we tend to overlook this information in the whirlwind of urgent, everyday activities. Thankfully, you have us, the Building Keystones team, to navigate the whirlwind for you, to highlight the important information you need to make the right decisions for your e-commerce needs.
This past month Building Keystones published blog posts on several important e-commerce topics. We analyzed new Canadian anti-spam legislation with an eye toward explaining how this legislation impacts our email marketing initiatives. Additionally, we suggested eight vital elements that make for an effective affiliate approval email. Finally, we presented the seven key metrics that will help monitor the success or failure of an e-commerce re-platforming project. Enjoy!
Now with February winding down, it’s time for another edition of our Blogger’s Digest series. This month the digest explores tips for competing in the Chinese e-commerce market, the differences between American and British affiliate marketing, cloud security, the growth of revenue from mobile applications, and the future of Google search. Read the rest of this entry »
Filed under a4u, Blogger's Digest, Chinese e-commerce market, ClickZ.asia, cloud security, differences between American and British affiliate marketing, E-Commerce News, eMarketer, future of Google search, important e-commerce topics, revenue from mobile applications, Search Engine Roundtable
Anyone who hosts a website for business purposes can testify that bounce rate is an important factor to monitor, that it indicates a certain measure of success. This week’s e-commerce infographic is called Bounce Rate Demystified and it comes to us from the the Kiss Metric blog.
Section one defines bounce rate, explains its relevance and describes different ways bounces occur.
Section two breaks down bounce rates along industry lines. You can use these numbers to benchmark pages on your site, but remember that bounce rates will vary depending on the traffic source, so remember to keep an eye on your traffic profiles as well.
Section three provides tips for improving your bounce rate. Tip number two for improving bounce rate is to “provide relevant content”, a topic near and dear to our hearts.
Source: Kiss Metrics
Feel free leave a comment telling us how you use bounce rate and any techniques you've used to improve yours.
Filed under analytics, bounce rate, e-commerce infographics, factors that affect bounce rate, kiss metrics, tips to improve bounce rate
You’ve just spent the past year implementing a new e-commerce platform. You flip the switch and revenue is down twenty percent. You realize you are facing your worst nightmare. How do you wake up?
A Forrester report from early 2011 states that 49 percent of online retailers are planning to re-platform their e-commerce solution within the next two years. If a typical technology cycle lasts three years, and it takes two years to choose, implement, and fine-tune a suitable alternative to your current platform, it’s safe to say that companies are perpetually in a re-platforming mode.
If you have decided to do a re-platforming project, prepare not only for customizing the e-commerce platform to your needs, but also to measure the results of the new platform against the old one. Read the rest of this entry »
Filed under analysis of variance, analytics, AOV, Conversion Rate, e-commerce replatforming, ecommerce replatforming metrics, email marketing campaign, Forrester report, PPC, revenue per visitor, traffic, traffic profile, traffic sources
