April 2nd, 2012 by Elan Sherbill
We all want to let the whole world know about our product offerings and value to customers and potential customers. But what are the best ways for marketers to go about communicating this value?
The 2011 B2B Marketing Guide infographic, based on Google data and designed by KISSmetrics, offers some insight into how B2B companies market themselves and their products.
While the largest percentage of B2B marketing budgets are reserved for trade shows, marketing teams are looking forward to testing their online, digital strategies as well.
A clear majority of companies view search engine marketing as the most effective channel for reaching their target audience and gaining new leads, while a third of these marketers plan on raising their email marketing budget.
Another important piece to the marketing puzzle is the focus on customer retention. Two thirds of marketers plan on focusing the majority of their budget on customer loyalty.
Also, look out for increasing investment in mobile and video advertisement.
How do you plan on divvying up your market budget?