April 16th, 2012 by Elan Sherbill
This week’s E-commerce Eye Candy was created by Monetate, a provider of web page targeting and testing services, and focuses on social media’s effect on e-commerce.
We know that the social media sphere is growing with an eight fold increase of social network users in the past seven years just as we know that these users love to talk about their favorite (and not so favorite) brands online.
So how can we leverage this knowledge?
According to this infographic, brands should leverage the time consumers spend on social networks by allowing social logins and facilitating social sharing.
In previous posts, we argued that requiring customers to create accounts before allowing them to purchase your product is a tricky practice, but sometimes, it may be in your best interests to have customers login to their accounts before they submit payment. If you are going to require logins, make sure to provide your customers with an option to login through facebook.
This infographic also recommends paying attention to your customer’s voice. A majority of consumers use social media to read and provide product reviews, which they say impacts their buying decision.
By allowing consumers to use social logins to further their social sharing, you are creating an opportunity for consumers to spend more time on your pages. Take advantage of these opportunities to learn more about your visitors in anticipation of their return to your website.
Do you incorporate social logins in your online strategy? Let us know below.