E-commerce Eye Candy – The Holiday Season

November 5th, 2012 by

In Kicking Off the Online Holiday Season, eMarketer notes that ’tis the season of online shopping. The question is not if you can capitalize on the increasing traffic on computer screens this season.The question is how to capitalize on this opportunity.

Source: eMarketer

Source: eMarketer

As the eMarketer report notes, 22% of US Internet users begin shopping for the holiday season in October.

As we showed in Social Media: Beneficial All Year Round, successful companies use holidays and seasonal events to highlight products and promotions. As a follow up to that piece, we’re going to showcase some special seasonal promotions we’ve seen from some of our favorite software companies.

TuneUp, a developer of utility software for Windows, used Halloween to market a special bundle pack with CyberGhost, a VPN service.

TuneUp Halloween

TuneUp

Images of scary pumpkins and bats, combined with an offer for a 78% discount on a product with the word “ghost” in it, all serve to evoke a familiar setting to customers in an attempt to influence their purchase decisions.

We’re looking for more “holiday season” software promotions.

Feel free to submit your own contributions of holiday related software promotions to elan@buildingkeystones.com and we will showcase your example on the blog throughout the holiday season.

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2 Comments

2 Responses to “E-commerce Eye Candy – The Holiday Season”

  1. Alisher says:
    November 5, 2012 at 1:28 pm

    It would be great to see some results on TuneUp and CyberGhost promo.
    Anyway thanks Elan for the holiday season chart. It is very helpful!

    Reply
    • Elan Sherbill says:
      November 5, 2012 at 2:36 pm

      Thanks Alisher,

      I’m glad you found the chart helpful, and I’ll see if I can find some results from the campaign.

      If I come up with anything, I’ll let you know.

      Reply

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