E-commerce Eye Candy – How to optimize registration forms [Infographic]

February 11th, 2013 by

In the past, we’ve stressed the importance of optimizing your form fields for a global audience.

The following infographic comes from Sample Forms. It deals with optimizing form data in a way that encourages visitors to fill in registration forms, which improves submission and conversion rates. It focuses on the mindset of the majority of visitors, the optimal form length and design, use of social media logins and other miscellaneous improvements.

Some facts to consider:

  • Registration forms interrupt the checkout process and lead to cart abandonment
  • Customers are weary of creating more passwords
  • Reducing the amount of fields in a registration form increases conversions

How to optimize registration forms?
Sample Forms

 

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One Response to “E-commerce Eye Candy – How to optimize registration forms [Infographic]”

  1. The Top 16 Marketing Automation Articles Curated Today, Tuesday, 2/12/13 « The Marketing Automation Alert says:
    February 12, 2013 at 9:27 am

    [...] E-commerce Eye Candy – How to optimize registration forms [Infographic] | Building Keystones [...]

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