You’ve just spent the past year implementing a new e-commerce platform. You flip the switch and revenue is down twenty percent. You realize you are facing your worst nightmare. How do you wake up?
A Forrester report from early 2011 states that 49 percent of online retailers are planning to re-platform their e-commerce solution within the next two years. If a typical technology cycle lasts three years, and it takes two years to choose, implement, and fine-tune a suitable alternative to your current platform, it’s safe to say that companies are perpetually in a re-platforming mode.
If you have decided to do a re-platforming project, prepare not only for customizing the e-commerce platform to your needs, but also to measure the results of the new platform against the old one. Read the rest of this entry »
Filed under analysis of variance, analytics, AOV, Conversion Rate, e-commerce replatforming, ecommerce replatforming metrics, email marketing campaign, Forrester report, PPC, revenue per visitor, traffic, traffic profile, traffic sources
Why do website owners apply for your affiliate program, but never end up referring even a single sale? Could it be that you haven’t provided your affiliates with necessary tools and information?
Contrary to popular belief, recruiting a new affiliate is relatively easy. Getting them to produce sales is a far more difficult task. Your acceptance email is the first step to what should be a long and prosperous relationship, and it should enable your affiliates to start promoting your products immediately. Think of this email as a quick reference guide for affiliates to start marketing your product.
This list of eight vital elements for affiliate acceptance emails will motivate your affiliates to drop everything and start advertising your product on their website right away. Read the rest of this entry »
Filed under acceptance, affiliate acceptance email, affiliate ids, affiliate links, affiliate portal, affiliate programs, Affiliates, major geeks, motivating affiliates, offerings
Revenue recognition for software products can be a complex topic, but following these few simple guidelines will make consulting with your accountant a more pleasurable experience.
It’s all about accounting
A fundamental principle of revenue recognition states that money is considered revenue only if a product or service has been fully and completely delivered.
Immediate Delivery
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Filed under e-commerce and accounting, software revenue recognition, SOP 97-2
