The first month of 2012 was pretty exciting. Wikipedia went dark, Zappos got hacked, Google is streamlining its privacy policies, and Facebook hinted at an IPO. But for this month’s Blogger’s Digest, we ignore most of these headlines.
Instead, this month’s digest focuses on new European initiatives to expand e-commerce, SaaS migration, SOPA/PIPA’s impact on e-commerce, Google+ for business, and mobile advertising. After the digest, we pose a few topical community questions and encourage your participation.
Europa Blog – Making it Easier to Buy Online: Our Action Plan for E-commerce: This blog post from EU Digital Agenda Commissioner Nealie Kroes explains a new European Commission action plan for online commerce. The plan intends to double the European e-commerce market share by 2015 through initiatives like improving the cost of cross-border deliveries, simplifying the VAT system, providing e-operators information on e-commerce rules, boosting consumer protection, developing high-speed networks and leveraging the power of cloud computing. The full text of the communication can be found here.
Sandhill – Migrating to SaaS Delivery: Decision or Reaction?: Words like “change” and “new” are either terrifying or exhilarating. With the continued growth of SaaS delivery models, software companies must consider its benefits and challenges. In this post, Fred Landis examines the top-to-bottom impacts a shift to SaaS will have throughout an entire organization and the necessary mindset that precedes and accompanies its adoption. Read the rest of this entry »
Filed under Digital Agenda, Europa, European commision ecommerce, google+ business pages, mobile advertising, Nealie Kroes, SaaS migration, saasification, sandhill, SOPA PIPA Ecommerce, Transition to SaaS
While traditional models of selling games online is alive and well with veterans of the B2C sector, we have also witnessed the rise of alternative, social approaches to online marketing strategies.
In this post, we take a look at the online video game industry and analyze two different marketing strategies utilized by B2C companies. Our goal is to see how these different strategies can be applied to other e-commerce verticals.
When I think about the major social video game companies producing massively multiplayer online (MMO) games, I think about Electronic Arts, Activsion Blizzard, and wunderkind Zynga. These are the corporations structuring our play on the Internet.
It goes without saying (but I’ll say it anyway), that the way we play and pay for video games today is different than it was 25 years ago. Back then, I had an Atari 7800 with 4KB of RAM. I could buy a cartridge of Joust from Toys “R” Us, put the game in the console and I was ready to be interactively entertained. Read the rest of this entry »
Filed under conversion optimization, Customer Engagement, Landing Pages, SaaS payment models, zynga ea ecommerce
Another year come and gone and the e-commerce world continues to expand.
2011 saw the untimely and much mourned death of Steve Jobs, a new congressional bill called SOPA stirred up vigorous debate about the future of the internet, Netflix spent the year running around like a chicken with its head cut off and of course, you can’t step anywhere anymore with hearing about the rise of mobile and cloud computing.
Here at Building Keystones, we want to end the year with a look at some of our top posts and reflect on the eclectic e-commerce tips and tricks we spent our year investigating:
Yes! You Need A Facebook Strategy Now – Everyone from Lady Gaga to 1-800-Flowers are sporting Facebook stores. This post highlights the reasons why companies in the digital product space need to seriously consider developing their presence on various social media networks and how doing so affects their customer relations.
How Do You Handle Subscription Renewals? – With the maturation of SaaS products, digital content paywalls and downloadable software products, there is even more demand for improved multi-period subscription billing. So how do you handle subscription renewals?
Four Tips For Increasing E-mail Deliverability – As we noted in last week’s post, e-mail is far from dead. Check out this post from earlier in the year and make sure your email marketing campaigns are as effective as they can be. Read the rest of this entry »
Filed under Customer Service, Email Marketing, Facebook corporate strategy, SaaS, subscription billing
