According to this infographic from Business Degree, mobile gaming generated $12 billion dollars in 2011 and is expected to double by 2016.
Games have the highest percentage of use out of any type of mobile app. From the bed to the bathroom to the bus, people play games everywhere.
Gamers are frequent users as well: over half of smartphone owners play games on their devices at least once a day and over half of mobile gamers play for an hour a day.
So, how are businesses leveraging this information? Surprisingly, they’re not making people pay for games, per se. Rather, companies are offering free games and driving revenue through in-game purchases and advertising. Read the rest of this entry »
This week’s E-commerce Eye Candy was created by Monetate, a provider of web page targeting and testing services, and focuses on social media’s effect on e-commerce.
We know that the social media sphere is growing with an eight fold increase of social network users in the past seven years just as we know that these users love to talk about their favorite (and not so favorite) brands online.
Source: Monetate
So how can we leverage this knowledge?
According to this infographic, brands should leverage the time consumers spend on social networks by allowing social logins and facilitating social sharing. Read the rest of this entry »
Filed under Monetate, social login, Social Media, social sharing
The last thing you want as a software vendor is to look at your carts’ conversion rates and see a ghost town. And with online retail becoming increasingly popular and lucrative, we also see the emergence of a class of savvy online shoppers helping to increase the rate of abandoned carts.
Why is abandonment increasing? Take a look at this week’s E-commerce Eye Candy from KISSMetrics for insight into the problem.
Savvy consumers are on the lookout for the best product at the most reasonable price accompanied by the most superior service. They know what they want and they know someone somewhere is going to provide it at a reasonable price with excellent service.
Click on the image below for the full infographic to see why customers are fleeing your site and what you can do to get them reconsider.
Why do you think shoppers are leaving your carts and how do you entice them to return? Let us know in the comment section.
Filed under abandoned carts., Conversion Rates, infographics, KISSmetrics, shopping carts
