We hope you’ve had time to read “Software Vendors: The Shift to SaaS,” a Forrester Consulting study commissioned by cleverbridge. If not, download the free study now and be sure to check out our previous blog post discussing the reasons SaaS may be right for your business.
To help you decide if now is the time to move toward SaaS, we talked to Forrester Principal Analyst Brian Walker about the key findings of the study. We asked him the important questions about what software vendors need to know in order to make the transition.
Listen to the podcast to learn more about:
- The benefits SaaS can bring to your business portfolio including faster implementation times, continuous upgrades, and support for changing business processes
- How others who have switched to SaaS have reaped significant rewards, the most considerable being a steady, predictable cash flow
- Proven strategies to navigate the barriers to entering the SaaS market
- The type of investments necessary to succeed, the commitment to SaaS goes beyond pure technology
Don’t miss the Road to SaaS-ification webinar on Wednesday, July 13, during which Brian will lead a one-hour discussion for B2B and B2C software industry professionals interested in SaaS. He’ll dig deeper into the “The Shift to SaaS” study and answer your questions regarding this report.
We think you’ll find the research and conclusions of this report extremely valuable in devising your market strategy for selling B2B software products in this evolving market. We would love your feedback and insight on this developing topic. Please feel free to post comments below!
Filed under B2B, B2C, cleverbridge, Forrester, podcast, SaaS
Everywhere you look these days, there’s an article about Software-as-a-Service (SaaS). That’s because the market is booming – Forrester Research reports that the market for SaaS will grow from 7 percent of the $354 billion software market in 2010 to 17 percent of the $476 billion software market by 2013. By any measure, this is an impressive increase!
SaaS also implies a change in business model from single-licensed software purchases to subscription software service that likely results in more revenue for companies who succeed in the market. Of course, those who grasp the SaaS opportunity now are in the best position to thrive.
All software categories, however, are not equally set up for SaaS success. Categories such as sales force automation have seen great upheaval in the last 10 years by SaaS-delivered products like Salesforce.com and SugarCRM. Other categories such as banking and operating systems have not seen (nor likely will see) much SaaS penetration at all. In some cases, data security or laws prevent organizations from effectively moving data to the cloud and avert the success of SaaS.
If your products are conducive to SaaS, now is the time to get on the SaaS wagon. Don’t leave time or space for competitors to move in – Establish your SaaS strategy now!
Read the rest of this entry »
Filed under B2B, B2C, cleverbridge, Forrester, SaaS
Building Keystones was created to inform and inspire those selling online in the digital product space – software, games, music, online communities and more. We are here to provide insight and advice – to go beyond the basics and give you real tools and solutions to help your company succeed in today’s ever-changing global e-commerce market.
We are using this blog to present you with the “keystones” that will help build and support your online business. Digital e-commerce is not just our expertise – it’s our passion. We created Building Keystones to share the knowledge we’ve gained through years of experience – from expert insight about traditional tactics to an insiders’ view of ground-breaking trends in the industry.
The thoughts and ideas behind Building Keystones belong to a bunch of e-commerce-crazy folks from cleverbridge, a global e-commerce company with a focus on digital products. We are experts in the industry with a diverse mix of skills and backgrounds and decades of experience. We want you to know who we are, and why we are so passionate about what we do.
We understand the unique environment of digital e-commerce – and are using this blog to spark conversation about important topics in our industry. Building Keystones is meant to be much more than a learning tool, it’s a comfortable place for you to connect and converse – an interactive forum to share and discover ideas, and starting building keystones.
Filed under cleverbridge, digital product e-commerce
