March E-commerce Digest
March 28th, 2012 by Elan Sherbill
This March, Building Keystones researched and published blog posts on our favorite e-commerce Twitter accounts, reducing churn with proper dunning techniques and the state of downloaded software vis-a-vis SaaS and apps.
We also kept an eye on the latest developments and insights in how software is sold and delivered online. The links below highlight some of the best articles that we’ve read this month. Use the Comments section below to share your favorite e-commerce articles and videos.
Alex Payne — How Not To Sell Software in 2012: Alex Payne, one of the original employees at Twitter, writes that in our day and age, software vendors need to simplify overly complicated sales processes so that purchasing software is as easy downloading an app.
This quote sums up his position, “Basically, if a given software package or service isn’t free/open, it should be as easy as humanly possible to try it, pay for it, and start using it in production. If it isn’t easy to get started with your product, I’m going to find another vendor.”
The post continues with a list of eight “Don’ts,” those companies that are getting it right, and those companies that are doing it wrong.
Internet Retailer – Amazon steps up competition in cloud services: Amazon is the acknowledged gold standard of online retailing. According to Internet Retailer, this e-commerce behemoth wants to occupy that same position in cloud based service offerings. Read the rest of this entry »
