Summer is ending and change is in the air, but Building Keystones continues to empower companies and individuals with our September Blogger’s Digest, where we offer valuable insights into e-commerce trends and best practices from the best in the business.
Practical eCommerce – Understanding Basic A/B Testing: Anyone involved in selling digital goods online must use A/B or multi-variate testing. This piece by Practical eCommerce illustrates how testing improves conversion rates, builds a “culture of improvement”, and provides a list of tools that can help you manage your testing.
TechCrunch – Rally Commerce Launches A Cloud-Based, Do-It-Yourself Groupon For Online Retailers: Rally Commerce introduces a SaaS-based group-coupon platform for eRetailers. It attempts to pick up where Groupon left off, with an eye toward online businesses and giving them control of technology and promotions. Useful features include analytic capabilities and white-label technology.
AllFacebook – EA Launches Facebook Marketing Platform: Several weeks ago we wrote about the state of online gaming. Electronic Arts is expanding its reach into social gaming with EA Legend, a facebook marketing platform that provides advertisers “aggregate demographic, psychographic and social data from internal and third-party sources for game titles”.
Forrester Blogs – Google Shakes Up Web Analytics, Again: Google is now offering Google Analytics Premium. Although it comes with a relatively hefty price tag of $150,000 annually, users are provided more processing power, support from an account manager, and service level guarantees.
Mashable – 9 Essential Resources for User Interface Designers: Mashable did a great job finding sites to inspire designers in a variety of ways. This list contains everything from MephoBox which provides visual inspiration to Boxes and Arrows, a journal that offers more technical understandings of UI design. Read the rest of this entry »
The summer sales slow down may have set in, but here at Building Keystones we’re still scouring the Internet for all things e-commerce. This month we found some great reads about SaaS, PPC, social media and email marketing.
Open View Labs – Episode 27: SaaS Marketing Mistakes to Avoid: Read this interview for valuable insights into the differences between SaaS and on-premise marketing strategies.
Practical eCommerce – How to Hire a Pay-Per-Click Manager; 10 Common Mistakes: An expert of PPC advertising shares his recommendations of the 10 key points to look for in your PPC manager. Although up-to-date expertise is a must for a PPC manager, so is the ability to explain and educate non-experts in the organization.
CloudAve – Three Ways to Use Linkedin for Social Sales: With more than 100 million users, LinkedIn is an important professional networking tool. This article discusses simple and easy ways to use LinkedIn to connect with like-minded professionals, whether at home or on the road.
Return Path – How Inactive Addresses Hurt Deliverability: Direct email campaigns are a great way to reach a broad audience. This article discusses the pitfalls of having too many inactive addresses and how these addresses can lead to a strains on your servers and ISPs mistaking your campaign for spam.
We hope you enjoy these articles as much as we have. We’ll see you next month for our continuing coverage of interesting and helpful e-commerce articles from the best in the business.
New Member of the Building Keystones Team
We’d like to welcome Elan Sherbill to the Building Keystones team. Elan has experience in e-commerce as a customer service team leader and is now bringing his insider knowledge to this blog as a contributor and editor. Learn more about Elan in his profile. Look for posts by Elan in the coming weeks and months!
Now that our B2B series has settled in, we are wrapping up the month of May. Is anyone else out there really looking forward to a long, hot summer like we are? Your comments and questions are welcome at the end of each blog post or posed directly to our team at any time.
Here’s our list of favorite recent posts covering different topics in the e-commerce space. Let us if you see any great posts that we can consider for a future digest.
Econsultancy – Four Tips for Improving Website Personalization: How are you personalizing your website to give your customers something special when they visit?
Chaotic Flow – The New Breed of B2B Buyer: Do you know what the new breed of B2B buyer is looking for and how should you engage with them?
Practical eCommerce – 6 key ‘Terms and Conditions’ for Ecommerce Merchants: Are your Terms and Conditions correctly defining how your company operates and sells through e-commerce?
Internet Retailer – The Gathering Strength of Social Commerce: Are you prepared for an explosion in social commerce? Be ready in case this article is true.
Don’t forget to visit our Facebook page and tell us what topics you would like us to cover in the future! We’re going to spend some time on SaaS in upcoming posts so stay tuned.