This week’s E-commerce Eye Candy was created by Monetate, a provider of web page targeting and testing services, and focuses on social media’s effect on e-commerce.
We know that the social media sphere is growing with an eight fold increase of social network users in the past seven years just as we know that these users love to talk about their favorite (and not so favorite) brands online.
So how can we leverage this knowledge?
According to this infographic, brands should leverage the time consumers spend on social networks by allowing social logins and facilitating social sharing. Read the rest of this entry »
Adlai E. Stevenson, an American politician, once observed that, “The first principle of a free society is an untrammeled flow of words in an open forum.” A “free society” implies a place where all individuals have an equal opportunity to raise their voices and be heard.
If this observation is true, then the existence of social networks like Twitter must represent a special foundation of freedom. But merely raising your voice does not necessarily mean others gain value by listening to it.
What follows is a list of ten individuals and companies who raised a voice we found worth listening to. Read the rest of this entry »
Today we’re bringing you a new series in Building Keystones called “Choose Your Keystone.” We will present opposing views on relevant e-commerce topics with the goal of prompting intelligent discussion and debate. These posts will help you critically analyze different sides of a topic, and decide which practice is best for your business.
This week’s topic: should digital product sellers make significant investments in social commerce right now? Read the rest of this entry »