Dealing With Summer Sales Slow Down
May 19th, 2011 by Craig Vodnik
As the weather warms up after a long winter, consumers are logging off their computers and taking off to beach vacations, backyard barbecues and hiking excursions. But your business can’t close for the summer — so how do you cope with the traditional slowdown in sales activity without pulling out your hair in frustration? We have some ideas for you!
Summer Doldrums
Most companies experience a traditional decrease in sales during the summer months and are at a loss to explain what is happening. Fear not — a seasonal decrease is normal in the digital e-commerce industry due to most of the northern hemisphere taking vacations throughout the summer. People just aren’t in their homes (and on their computers) as much. If your annual sales charts resemble any of the following, you are experiencing the typical summer sales doldrum:
Example 1: Annual Sales Cycle
Example 2: Annual Sales Cycle
Obviously, the southern hemisphere is in their winter season when the northern hemisphere is in summer, so you can’t just shut down your e-commerce activities. So what can you do about this expected seasonal decline?
What to do during the off-season
