One of the biggest challenges facing business today is simplifying choice for online consumers. If we ignore this challenge we fail to grasp the context of our role in the consumer’s life. As consumers, our attention is finite; 24 hours per day is all we have. At work or play we are bombarded by choice and content has no respect for time.
Anything we do to make consumers choice easier and less time consuming is critical. If businesses fail to make choice easier, consumers simply buy from vendors who do.
The question is: Are your products and services easily understood and easy to buy? Read the rest of this entry »
Filed under Interactive Video, Lenovo, Online Choice, online shopping, Pete Callaghan, video content
I was once pining after a certain pair of shoes on Zappos, but I opted not to purchase them that day. Imagine my surprise when, as I was browsing another site a few days later, I saw an ad for that exact pair of shoes. This experience was my introduction into the wonderful world of retargeting.
Retargeting is the process of tagging every visitor to your website and then displaying your ads to those visitors on other sites in the display network. If you are new to retargeting, I highly recommend starting with a Google remarketing campaign, because it targets prospective customers who have already expressed intent in your brand. If you get stuck at any point in the implementation process Google has written a how-to guide for setting up remarketing campaigns. Read the rest of this entry »
Filed under display network, Jessie Kleino, Online Marketing, ppc campaign, remarketing, Retargeting
In his campaign to become President of the Unites States in 2008, Barack Obama raised half a billion dollars in online contributions. Unsurprisingly, the power of the internet has led all the Republican primary candidates in this election season to drive online donations through e-stores.
In this post we review the e-commerce tactics used by these political “brands” in their attempt to influence “customers” to buy their “product.”
Of course, we’re not here to endorse any candidate or argue for correlation between a well planned channel strategy and the number of delegates these potential nominees pick up on the campaign trail.
But the fact is that these online stores generate millions of dollars for organizations to coordinate a full scale, nation wide operation. And these stores can only accomplish that if visitors click that “Donate” button on the shopping cart. Read the rest of this entry »
Filed under CTA, e-store design, Google Ads, Landing Pages, online shopping cart, PPC, sem
