You’ve just spent the past year implementing a new e-commerce platform. You flip the switch and revenue is down twenty percent. You realize you are facing your worst nightmare. How do you wake up?
A Forrester report from early 2011 states that 49 percent of online retailers are planning to re-platform their e-commerce solution within the next two years. If a typical technology cycle lasts three years, and it takes two years to choose, implement, and fine-tune a suitable alternative to your current platform, it’s safe to say that companies are perpetually in a re-platforming mode.
If you have decided to do a re-platforming project, prepare not only for customizing the e-commerce platform to your needs, but also to measure the results of the new platform against the old one. Read the rest of this entry »
Filed under analysis of variance, analytics, AOV, Conversion Rate, e-commerce replatforming, ecommerce replatforming metrics, email marketing campaign, Forrester report, PPC, revenue per visitor, traffic, traffic profile, traffic sources
Why do website owners apply for your affiliate program, but never end up referring even a single sale? Could it be that you haven’t provided your affiliates with necessary tools and information?
Contrary to popular belief, recruiting a new affiliate is relatively easy. Getting them to produce sales is a far more difficult task. Your acceptance email is the first step to what should be a long and prosperous relationship, and it should enable your affiliates to start promoting your products immediately. Think of this email as a quick reference guide for affiliates to start marketing your product.
This list of eight vital elements for affiliate acceptance emails will motivate your affiliates to drop everything and start advertising your product on their website right away. Read the rest of this entry »
Filed under acceptance, affiliate acceptance email, affiliate ids, affiliate links, affiliate portal, affiliate programs, Affiliates, major geeks, motivating affiliates, offerings
As a follow up to our “Practical Guide to Email Marketing in 2012“ this post analyzes and explains recent revisions to Canadian rules about how people send commercial electronic messages to and within Canada. Additionally, we provide some information on how to protect yourself from hackers, phishers and spoofers.
The US is widely known in the email industry as having relatively lax email regulations. In late 2011, our neighbor to the north implemented a new set of regulations on those sending commercial email. These rules are now in full swing, so if you sell software online, and you like to promote your product through email, you need to take note of Bill C-28 from the Canadian Parliament.
Violating these rules while sending email to Canada, Canadians, computers located in Canada, or hockey players may result in considerable fines (up to $10 million per violation for corporations).
C-28, known as the “Fighting Internet and Wireless Spam Act”, or FISA if you’re into the whole brevity thing, went into effect in September 2011. The Canadian online protection law is very similar to CAN-SPAM so as an email marketing specialist, I felt it was important to highlight some differences in the two laws that will make you think twice before sending out your Monthly Mountie Digest. Read the rest of this entry »
Filed under anti-spam legislation, Bill C-28, Can-SPAM, compliance, Email Marketing, express consent, filtering, FISA, implied consent, optimized email lists, primary purpose
