Adlai E. Stevenson, an American politician, once observed that, “The first principle of a free society is an untrammeled flow of words in an open forum.” A “free society” implies a place where all individuals have an equal opportunity to raise their voices and be heard.
If this observation is true, then the existence of social networks like Twitter must represent a special foundation of freedom. But merely raising your voice does not necessarily mean others gain value by listening to it.
What follows is a list of ten individuals and companies who raised a voice we found worth listening to. Read the rest of this entry »
The Internet is swarming with Black Friday promotions and Cyber Monday deals. With the gift-giving season just around the corner, it’s time for e-retailers to let people know ’tis the season of social shopping.
But what about Halloween, President’s Day, Easter… Teacher’s Day?! How can digital internet retailers use social networking to capitalize on these special days?
Promotional Creativity
Social media gives you the ability to take some creative liberties to grab the attention of your audience. Reviews, recommendations and “likes” are a few ways to get consumers to follow your page and make purchases throughout the year. Another way to draw attention to your company is through a creative marketing strategy.
For Halloween, Sears created an original marketing campaign with their Zombie Shopper theme. The company adopted a ‘social shopping’ strategy and embraced the important social media platforms as venues for their tactics. They dedicated a Twitter account to help customers shop and even went the extra mile with a “Fitness for Zombies” video.
This campy video is not only entertaining, but it successfully markets Sears merchandise in a funny and engaging manner. Tying YouTube videos, landing pages and Twitter accounts into a single marketing strategy for special days is a great way to impress your audience and make you unforgettable. Read the rest of this entry »
Today we’re bringing you a new series in Building Keystones called “Choose Your Keystone.” We will present opposing views on relevant e-commerce topics with the goal of prompting intelligent discussion and debate. These posts will help you critically analyze different sides of a topic, and decide which practice is best for your business.
This week’s topic: should digital product sellers make significant investments in social commerce right now? Read the rest of this entry »
