Why Compliance Matters
Many companies are so focused on developing products and running their business that they ignore the growing need for a compliance management strategy.
According to the Verizon 2012 Data Breach Investigation Report, 92% of data breaches were discovered by third parties. This statistic tells me that most businesses only focus on compliance management when customers or partners tell them about a breach that has already occurred, or even worse, they see themselves on the news. By that time, however, it is already too late.
According to the same report, 97% of those attacks were easily avoidable. But if you’ve ever had to prepare for a compliance inspection, you know how easily it turns into a frantic scramble. So let me repeat: 97% of those attacks were easily avoidable. It’s not rocket science, it’s just sound business. Compliance directives encourage companies to act responsibly towards their customers, employees and business partners; to consider their environment and shareholders. Read the rest of this entry »
Filed under compliance management, data breach, Verizon 2012 Data Breach Investigation Report
Yosuke Ito will be conducting a webinar, “Navigating Japanese E-commerce” where you can learn more in-depth tips and information about succeeding in the Japanese e-commerce market.
Japan is the perfect opportunity for software vendors and e-commerce professionals looking to expand their global reach.
Writing about Japan, critic A.A. Gill said, “Today, even in the slough of a prolonged depression, it’s still the second biggest economy in the world, with a GDP as large as Britain’s, France’s and Germany’s combined. That’s astonishing, not least because Japan is about 1 1/2 times the size of the UK with twice as many people and only a third of its land habitable, yet it has no natural resources to speak of.”
Market Size
Japan has 128 million citizens compared to the United States’ 300 million and Germany’s 82 million. Japan also has the most amount of fixed and wireless broadband subscribers in the whole world, second only to the US, as indicated in these charts from the OECD. Read the rest of this entry »
Filed under Japanese E-commerce, Localization
As we exit April, we once more collect our favorite news articles, blog posts and other e-commerce related facts and opinions to deliver the kind of information you need to know to provide the best e-commerce environment to your patrons. In this month’s E-commerce Digest we look at business models and DRM issues from Nintendo and Pottermore, investigate the social sales funnel, and review some key tips in PPC advertising and web design.
Be sure to let us know what kind of topics you would like to see addressed in our monthly wrap up of all things e-commerce.
Practical eCommerce | 3 Basic Ways to Improve PPC Advertising – Anyone selling software online wants to guide traffic to their shopping carts, and PPC advertising is an important method for accomplishing this goal. This post teaches advertisers how to create better ROI on PPC advertising by using Google’s new contextual targeting tool, managing customer expectations and developing a willingness to adjust in the face of external changes.
Ars Technica | Nintendo plays catch-up, will offer downloadable versions of 3DS, Wii U retail games – Nintendo finally decided to enter the digital download arena, far behind Microsoft’s Xbox or Sony’s Playstation stores. And one point of interest for software vendors in general is the DRM restriction Nintendo imposes on these purchases by limiting play to the first device on which the game is downloaded.
What do you think of Nintendo’s DRM decision? Does it encourage customers to buy more games, or lead to customer frustration?
Social Media Examiner | 5 Tips for Moving Social Media Leads Into the Sales Funnel - Social commerce continues to be a concern of anyone selling online, but the question this post seeks to answer is, “Can we monetize our social media following?” In doing so, we learn the need to test our understanding of our sales funnel, encourage soft conversions, and nurture leads differently than traditional channels.
How do you nurture social media leads? We’d like to hear your thoughts. Read the rest of this entry »
Filed under DRM, Forbes, Nintendo, Pottermore, PPC, web design
